Channel Marketing, co-branding and partner enablement

The average VAR views marketing and business development in a reactive manner. It's no wonder, because most VARS core business is delivering solutions that require a high degree of technical knowledge. Most VARs have grown by word-of-mouth and references and have never made a cold call to a new prospect.

Providing VARS with MDF funds to conduct campaigns is typically met with limited success.

The real challenge becomes how is the VAR going to grow their business and where can the manufacturer assist?

Partners want marketing support but don't have the resources to devote to managing a full-fledged demand generation campaign. Further, manufacturer "self-service" marketing tools only work with Partners who already have a marketing team.

If your VAR isn't proactively hunting for net new opportunities you can bet another vendor's partner is.

eCoast's co-branded partner marketing solution can help.

Here's our proven process:

We create pre-packaged campaigns based on MDF levels for Partner's to easily execute. The pre-packaged campaigns are then communicated to CAMS to utilize with their partners.
Packages are focused on a specific vendor's solution and can include a mix of list procurement, telemarketing, direct mail, email and lead management.
eCoast engages directly with the Partner to define their specific target markets and customizes the messaging with the partners' value proposition.
eCoast then focuses on generating qualified opportunities for the Partner to engage with and tracks the lead progress and campaign ROI within a customized lead portal.

Downloads

Bridging the Demand Generation Gap

Solving the ROI Dilemma

Case Studies

Cisco ARM Partner, eCoast Driven Campaign for Sovran

eCoast / SecureWorks Webinar Package

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