Email Marketing for VARs
Event Invites, New solutions, Lead Nurturing and Ongoing Communication.

Now more than ever, e-mail is playing the central role in modern communication strategies. eCoast provides significant experience and expertise in the areas of strategy, best practices, creative services and technology to create a custom email campaign designed to increase awareness, drive event attendance and provide net new pipeline and closed business.

Whether you are complementing your current campaign with an email invitation or relying on a new email blast, eCoast will work with you to craft just the right message and design to attract the attention you are looking for.

Choose from one of the following pre-packaged plays: 1 Pack Email Play Includes 1 Basic HTML Email (up to 3 revisions) Transmission Management Personalization Reporting – Click-Throughs, Opens, Unsubscribes Opt-out Policy Marketing Investment: $650 3 Pack Email Play Includes 3 Custom HTML Emails over 3 or 6 months Transmission Management Personalization Reporting – Click-Throughs, Opens, Unsubscribes Opt-out Policy Marketing Investment: $1500 6 Pack Email Play Includes 6 Custom HTML Emails over 6 months Transmission Management Personalization Reporting – Click-Throughs, Opens, Unsubscribes Opt-out Policy Marketing Investment: $2700

Number of unique email blasts 1 3 6 Email set-up Ongoing list management   List merging   HTML email creative HTML email template   Send management Testing, spam filter checking Opt-out management 100% can-spam compliant Instant reporting - opens, click-throughs, bounces Marketing investment $650 $1,500 $2,700 Note: Custom landing pages are priced separately.

eCoast's Top 3 Email Best Practices

Email filters and deliverability -  It's the dirty secret of B-to-B marketing. Due to corporate spam filters mistakenly stopping permission email, 40% or more of your email may be filtered before it reaches the in-box. That's roughly twice the false positive rate (aka filter mistake rate) of emails sent to at-home addresses. eCoast knows IT technology and how spam filtering works. We are continuously improving email deliverability rates so you retain a higher click-through rate.

Opt-in/Privacy - If you want to grow your email list by getting more Web visitors to opt-in, eCoast has a variety of proven call-to-action offers that really work. Not only will it increase your net new business but your opt-out rate will diminish as well. eCoast follows all the current privacy policy rules and regulations so you don't have to worry about being blacklisted.

Personalization/Segmentation - Do you know how advanced segmentation and personalization affects response rates? eCoast has a vast amount of experience with using list segmentation and targeting to increase your open rate. We also offer emails that personally address your customer and their interests. 

Contact us today and schedule your next email campaign.  877-766-7355 (toll free.)