Targeted Direct Mail Campaign

Most Direct Mail pieces are a part of a bigger campaign, specifically designed to meet your objective such as driving attendance to a seminar or webcast. eCoast will work with you to create an attractive direct mail piece that flows with your message, has a call to action and is delivered in a timely manner.

Our direct mail quantities start at 100 on up to thousands of printed pieces. The most popular type of direct mail is full color postcards. We can print your postcards or brochures using your creative or design a new creative piece. Turnaround time is approximately 7 - 10 days from the time the creative is approved to the time it lands on your client's desk.

The List
We mail the cards out via First Class mail using a list you may rent from us or one you have provided. All information handled is strictly confidential. The list is the most important part of a Direct Mail campaign. Far too many marketers spend an inordinate amount of time tweaking and word smithing creative and copy and spend a fraction of their time on the actual list selection. Creative will only affect about 20% of your response rate. The other 80% will be list and offer. The list therefore is the one area in a campaign where the marketer should spend most of their time.

The Offer
While the offer can often mean the difference between success and failure in a Direct Mail campaign, don't overestimate the power of the offer either. Offers that sound too rich, or that overshadow the product or service often will either stymie the response or attract the wrong type of customer - customers chasing a free offer are not likely to have high repeat purchase behavior.

Whatever your offer, we make sure that the offer is clear, concise and meets the following criteria:

• Fulfills a perceived need
• Has a good perceived value
• Is practical
• Is unique
• Is appropriate given the customer, the brand
• Has a clear connection with the brand

Follow Up
Just as important as the piece itself, Direct Mail and Email campaigns should be followed up with a phone call. eCoast telemarketing experts understand your market and are highly trained to talk with potential customers. Effective campaigns integrate reaching out to the list at the time your Direct Mail piece lands.

Data Sheets:
Do you have existing technical data sheets that need to be updated with your current brand?  Perhaps you do not have any type of literature to sell your products and solutions.  Data sheets are perfect for mailing out to prospects, posting on your website as pdfs, emailing or simply to leave behind at your face-to-face appointments.

It's important that your data sheets convey the same look and feel as the rest of your media including your website and PowerPoint presentation.  eCoast's design team understands the IT industry and designs data sheets to support all your products and solutions giving you a strong professional presence in today's market. 

Our Corporate Data Sheets Include

• Custom Design to match your brand identity
• Created in programs you have on your computer so you may easily edit them moving forward
• Conversion to optimized pdf files

You can trust eCoast mailing services to coordinate and mail your brochures, letters, envelopes and other direct mail utilizing your list or one you may procure from eCoast.  All mailing services proceed in an accurate and timely manner.  Whether you have a project of 500 or thousands, eCoast uses standard CASS certification and address verification using the latest postal software. 

With eCoast Mailing Services

• Leave the mailing coordination to us
• Do specific mailings by target industry with unique letter segmentation
• Keep your brochures and envelopes in our storage for mailing on demand
• Let us manage your printing and direct mail all in one place
• Mailing available to US and Canada

Contact eCoast today to for a quote on your next project!  866-523-2075