Marketing Best Practices

Technology Demand Generation
Generating net new customers by proactively conducting marketing activities is more of an art than a science. Generating technology sales from net new prospects requires a unique mix of marketing activities that position yourself as a 'trusted advisor' to your prospects.  

eCoast's core business is creating demand and generating a positive return on investment on marketing dollars invested for technology related companies. Our vast experience in conducting 1000's of campaigns has given us the ability to provide expert advice on campaign design and execution.

Based on our experience:

• We know what lists sources are the best to use.   
• We can tell you what the responses rate will be for your Direct Mailer, Email offer.
• We can share with you what types of offers worked well
• We can tell you what sales conversion rates you can expect
• We'll even train you to conduct your very own internal telemarketing campaign!
• We'll be honest.  If we don't think your campaign will be a success we'll tell you.  
• We'll guide you in what works in the SMB market.  
• We are in business to foster long-term WIN/WIN relationships.  
  Ultimately our success is your success.  

Channel Marketing Best Practices
eCoast has provided design support and managed partner programs for the leading US Technology companies like Cisco. Some programs eCoast has provided support on include; HP Campaign Central, Cisco Vertical Select program, Cisco SMB Select program, and Cisco ARM program. 

We personally know many VAR marketing managers in the US and have developed relationships with them from various manufacturer-led programs we support. We understand the unique relationship between the manufacturer-VAR-distributor-service providers like no other vendor. 

Looking to enable your partners and increase their sales volume?  

Need assistance with program design and communication?  

We are confident we can provide a customized scalable solution that can achieve measurable results. Contact us at 877.766.7355.