Technology & Vertical Experts

Campaigns
eCoast provides targeted marketing campaigns aligned to verticals including healthcare, government, financial, and educational sectors among others. Our Business Development Specialists are well versed in approaching calls from HIPAA, GLBA, and SOX angles. Trends in technology are aligned with their vertical counterparts.

eCoast campaigns and business development services are all based on a solutions selling, consultative approach with a systematic vertical go-to-market strategy. The strategy is developed jointly with our clients and includes industry knowledge and research we have conducted to determine what solutions are selling in particular verticals.

Selling Solutions - Prospecting Approach:
eCoast focuses on IT solutions designed to be marketed to technology and business decision makers. eCoast's philosophy to lead generation is to identify business drivers/pain and position our client's solution to their problem. eCoast's call agents are trained to position solutions to both the business decision maker and the technology decision maker. We provide a comprehensive profile of the opportunity and the decision making process.

SMB Experts: eCoast has generated over 8,000 qualified opportunities targeting SMB customers (defined as 250 employees or below).  

Key components of a vertical go-to-market strategy:

• Targeted vertical segments matched to the client's expertise and solutions
• Leveraged existing vertical customer accounts or vendor success
• Industry-related, specific issue and business pain or regulations
• Industry segment tailored "call-to-action"
• Back-up supporting collateral with industry solutions

Vertical Markets Supported:
Healthcare
Financial
Retail
Education
State & Local Government
Federal Government
Hospitality
Manufacturing

eCoast's Technology Expertise:
eCoast has provided lead generation and qualification services for products and solutions such as:  storage, software, network hardware, IP communications, network security, video conferencing, servers, managed services, maintenance contracts and professional services.

Technology Specializations
eCoast calling agents are trained in the most current technology solutions by industry leaders in network security, storage, IP Communications, and enterprise networking. Several agents hold sales certifications in these specialized areas and help contribute to pool of knowledge that is extensive and adaptive to keep up with the ever - changing world of technology.

Sales and technology trainings are regularly held by not only managers at eCoast, but with trainers working for our industry - leading clients.

Here is a breakdown of the technology solutions we drive:

NETWORK SECURITY: Host-based/Network-based Intrusion Prevention/Detection, Firewall, antivirus, anti spy-ware, anti- spam

STORAGE: SAN, NAS, DAS, VSAN, Fabric and Director- class switching, WAAS

IP COMMUNICATIONS:IP Telephony, VoIP, Video Conferencing, IP Contact Center, Unified Messaging

VIDEO CONFERENCING: IP Video, ISDN

NETWORKING: Wireless, Switching, Routing, IPSec/SSL VPN, Application Acceleration, MPLS

SOLUTIONS: Server consolidation, E-mail availability, Virtualization, Managed Services